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2017-04-12 09:49:38
SARA Series

Applications
2010-09-21 09:09:14
DIGITAL SIGNAGE

Digital signage is a form of dynamic communication using network of customizable Media Players with display screens such as LCD, LED, Plasma, touch screens, or projectors in public places out-of-home. It can provide sales increase as a corporate communications device, advertising tool or digital menu board.

 

  

 

You can meet also different names of Digital Signage:
- Digital Out of Home Advertising (OOH)
- Narrowcasting
- Electronic Signage.

 

How does it work?

 

Each display/media player is connected dynamically to a network connection which allows for content online editing. You can schedule your HD content for playback at specific times of day, targeting the  audience of your choice simply by remotely logging onto the server from anywhere in the world in the real time.
Digital signage networks allow you to create and deliver targeted messages that inform, educate and motivate your audiences without your budget taking a painful hit.

Digital signage works on a variety of hardware to deliver the content. The components of a typical digital signage installation include one or more display screens, one or more media players, and a content management server.
One content management server may support multiple media players and one media player may support multiple screens. Stand-alone digital signage devices combine all three functions in one device and no network connection is needed.

 

What are the applications of Digital Signage?

 

Digital Signage has already penetrated a wide variety of applications: 
- Dynamic Advertising
- Real-time Messaging
- Public Information Sharing - news, weather and local information, such as f.e. traveler information
- Internal information - corporate messages, health & safety, etc
- Brand building – in-store digital signage to promote the brand and build a brand identity
- Influencing customer behavior – directing customers to different areas, increasing time when people spend in the shopping centres
- Enhancing customer experience – applications include the reduction of perceived wait time in queues, waiting areas f.e. post office, bank, etc., 
- Live Entertainment

 

Digital Signage offers good opportunity to generate revenue by promoting and advertising customers' products to a specific target market on demand and build brand image by influencing customer behavior and catching the customers' eyes.


Where You can find Digital Signage?

 

You can find  this kind of solution everywhere, for example:

airport, bus station, bank, post office, shopping centre, street, train, restaurant, hospital, etc.

 

Microdis & Digital Signage – Solution   

 

Microdis Electronics is an official distributor of NEXCOM. This company has 18 years of solid experience in industrial computing and is dedicated to providing industrial-grade and high-performance digital signage players.  NEXCOM has created a full range of Digital Signage Players, the NDiS series, to address the requirement for a broad spectrum of digital signage applications.  NDiS product family covers from very low cost and low power consumption RISC based media player, to x86 low cost yet powerful media player, to multiple video outputs high-end media player. The NDiS series platform boasts all features required to build digital signage display networks that make flexible, targeted message easy.

 

Features and Benefits of NEXCOM Digital Signage Players


- PC-based platform supporting off-the-shelf hardware and software parts
- Industrial-grade design for better reliability
- Fan-less design for lower maintenance cost 
- Slim and compact dimension for easy integration with large-size display devices
- Hardware accelerated playback of wide variety of media formats 
- Flexible display output options for VGA, DVI and HDMI, single or multiple screens support
- Optimal configuration to handle SD, HD or Full HD quality of contents

 

NEXCOM continuously innovates high-performance and cost-effective solutions to give customers a competitive advantage and have in offer also solution:

 

 

           

 

In-Vehicle Signage Solution :
- built-in GPS
- Easy content management with optional WLAN or 3G/3,5G radio network
- High vibration and temperature resistance
- Flexible ignition control, easy adaption to car power-system
- Slim and compact dimension for easy integration in-Vehicle environment

 

 

Self-Service Signage Solution:

Self Service stations are widely installed at shopping centre, retail store, train station, and hotel to provide quick service to customers. A well designed Self Service station can greatly improve shopping experience and therefore gain more sales. Digital Signage has been proven as one of most effective way to promote retail sales.

NEXCOM Self-Service Signage solution consisting of selected best hardware and signage ready kit software components tailored for self-service application.

 

 

There are a wide range of hardware platforms available from NEXCOM for POS/Kiosk applications with an integrated digital signage capability.

 

Applications and market focus:
• Point-Of-Sale system
• Kiosk system
• Vending Machine
• Self-ticking system
• Petro pump station
• Etc.   

 

 

In case of technical or application questions, our international team of application engineers will be pleased to support You under the following e-mail address:

 

marketing@microdis.net

 

 

Broad range of services offered by Microdis are available by our sales offices across Eastern Europe.